Post Content
[[{“value”:”See how SAP Engagement Cloud helps businesses turn real-time data and AI into more relevant customer engagement.
In this SAP Product Inspiration Series video, Nisha speaks with Valentin from SAP about how SAP Engagement Cloud fits into the broader SAP Autonomous Suite strategy and the growing role of agentic AI in customer experience. You’ll hear why engagement is no longer limited to marketing campaigns. Instead, it’s becoming an enterprise-wide capability that connects signals from commerce, sales, service, supply chain, finance, and operations to help teams deliver more contextual, timely, and personalized interactions.
Valentin explains how SAP Engagement Cloud works with SAP Business Data Cloud, SAP Joule, and Gemini Enterprise through SAP’s expanded partnership with Google Cloud. Together, these technologies support a multi-agent model for customer engagement, where Joule brings SAP business context and Gemini Enterprise helps coordinate agents across platforms. The conversation also covers how AI assistants can help marketers create personalized content, understand performance signals, and support campaign planning, activation, and optimization across audiences, channels, and objectives.
The inspiration demo shows SAP Engagement Cloud in action through BestRunX, a sustainable running line launching across multiple markets. See how Joule adapts an existing campaign, identifies audience segments using SAP Commerce data, checks live inventory, and uses geodata, weather signals, and regional conditions to shape different customer journeys. You’ll also see how Gemini Enterprise helps generate campaign copy and visual backdrops, while product recommendations are grounded in inventory and audience preferences.
Explore SAP Engagement Cloud: https://www.sap.com/products/crm/engagement-cloud.html
Chapters:
00:00 – Introduction
00:50 – SAP Engagement Cloud in the Autonomous Suite
01:51 – Customer data, Joule, and agentic AI
03:28 – Connected customer engagement example
04:32 – Engagement as a competitive differentiator
05:55 – Demo: SAP Engagement Cloud and Gemini Enterprise
06:40 – Demo: Personalized journeys and content
07:14 – Campaign ready with live SAP data
Follow us on social:
LinkedIn: https://www.linkedin.com/company/sap/
Instagram: https://www.instagram.com/sap
Facebook: https://www.facebook.com/SAP/
Threads: https://www.threads.com/@sap
About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html
#SAP #CustomerExperience #BusinessAI”}]] Read More SAP Help and Learning
#SAPCHANNEL