A couple of days ago, AI experts and SAP customers gathered at SAP AI Adoption Event in Barcelona to explore how Artificial Intelligence is reshaping business.
There we innovate with a fresh format designed to maximize both learning and practical engagement. The morning featured plenary sessions, where SAP leaders and experts shared the latest insights on how AI is transforming business. In the afternoon, participants had the opportunity to go deeper—joining hands-on workshops and 1:1 discussions with dedicated SAP experts to explore solutions tailored to their unique challenges.
The mix of high-level perspectives and practical deep dives created an environment where strategy met execution, ensuring that every attendee left not just inspired, but equipped with actionable next steps.
Why AI Now – and Why SAP?
AI is no longer experimental—it’s driving real business outcomes. Organizations need AI to boost efficiency, turn data into actionable insights, and respond proactively to changing business conditions. SAP’s Business AI helps companies act faster and smarter across every function.
SAP stands out because AI is embedded in core business processes, powered by trusted, unified data, and designed for scalability and customization. This ensures reliable insights, faster decisions, and measurable impact at enterprise scale.
Why it matters?
AI adoption today determines competitive advantage. Companies that leverage AI effectively can accelerate growth, improve customer experiences, optimize operations, and achieve sustainability goals—while those that wait risk falling behind.
Agenda Highlights & Session recap
Welcome & Introduction
Speaker: Marc Nolla
Set the stage with SAP’s strategic push on Artificial Intelligence
Challenge: What AI competitive advantage are you going to Build?
A couple of days ago, AI experts and SAP customers gathered at SAP AI Adoption Event in Barcelona to explore how Artificial Intelligence is reshaping business.There we innovate with a fresh format designed to maximize both learning and practical engagement. The morning featured plenary sessions, where SAP leaders and experts shared the latest insights on how AI is transforming business. In the afternoon, participants had the opportunity to go deeper—joining hands-on workshops and 1:1 discussions with dedicated SAP experts to explore solutions tailored to their unique challenges.The mix of high-level perspectives and practical deep dives created an environment where strategy met execution, ensuring that every attendee left not just inspired, but equipped with actionable next steps.Why AI Now – and Why SAP?AI is no longer experimental—it’s driving real business outcomes. Organizations need AI to boost efficiency, turn data into actionable insights, and respond proactively to changing business conditions. SAP’s Business AI helps companies act faster and smarter across every function.SAP stands out because AI is embedded in core business processes, powered by trusted, unified data, and designed for scalability and customization. This ensures reliable insights, faster decisions, and measurable impact at enterprise scale.Why it matters?AI adoption today determines competitive advantage. Companies that leverage AI effectively can accelerate growth, improve customer experiences, optimize operations, and achieve sustainability goals—while those that wait risk falling behind. Agenda Highlights & Session recapWelcome & Introduction Speaker: Marc NollaSet the stage with SAP’s strategic push on Artificial IntelligenceChallenge: What AI competitive advantage are you going to Build?Link to presentationExploring the Potential of SAP BTP AI Speaker: Daniil Bolobonov & Marco HolzwarthExplanation of our enterprise AI offering that integrates easily with your SAP systems (and also non-SAP!) to help you work smarter.Architecture perspective of Joule extensibility and AI Foundation Link to presentationAI Best Practices with SAPSpeaker: Alex DalentzasAI Evolution since 2016Some learnings on how you can apply AI to your business processesAutonomous ERP: a real case scenarioThe relevance on an AI ArchitectLink to presentationSAP AI Portfolio and What’s NewSpeaker: Arthur LiebhardtSneak peek on the lastest innovations on Joule Joule Agents as the next era of business automationLive demo of Generative AI Hub and Vibe CodingLink to presentationHands-On WorkshopsFour breakout room SAP BTP AI topics: Retrieval-Augmented Generation with SAP HANA CloudAutomated Business Document proccessing with SAP Document AIFrom Automation to Intelligent Business Conversations with Joule StudioAI capabilities in Data and AnalyticsInteraction with many customers and discussion on particular use casesOpportunity to gain the digital badges for the hands-onThe portal for hands-on will be open until 2nd October 2025 for you to finish the exercisesFor inquiries, please reach out to SAP BTP Adoption Workshop team: sap_btp_adoption_workshop@sap.com Closing Notes / Adoption and Next Steps Speaker: Ana LoperaHow to engage with your BTP CSM and move forwardSAP initiatives to support the AI and how can we help you to achieve itKey TakeawaysAI is delivering real business value today Trusted, business-ready AI is essentialSAP’s differentiator is integration at scale Collaboration accelerates innovation Act now or risk falling behind What’s Next?Here’s how to keep the momentum going:💬 Contact your SAP BTP Customer Success Manager🎓 Visit SAP Discovery Center Missions on BTP Read More Technology Blog Posts by SAP articles
