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CD Projekt, the parent company of Cyberpunk 2077 and The Witcher studio CD Projekt Red, has a new name that it hopes will unify its businesses. Unfortunately, that name is CD Projekt Red, which is perplexing because CD Projekt Red already exists. So now, there are two CD Projekt Reds.
In a June 23 news post (via Eurogamer), CD Projekt’s new name is CD Projekt Red Spółka Akcyjna, with the tacked-on bit at the end being a Polish term for joint-stock company. The company voted on this name to consolidate the operations of its broader businesses, which include OG CD Projekt Red and all of its subsidiaries.
In a statement on the news, CDPR said the intention was to create one main company that does everything CDPR has already been doing. That way, there’s no confusion between CDPR the publisher and CDPR the developer … except there’s a lot of confusion between the two with this move.
“The studio’s activities currently correspond to the Company’s core operational activity, which consists of producing and publishing video games and managing the Company’s brands, including through the creation and licensing of accompanying products,” CDPR wrote. “In the opinion of the Management Board, the new company name will ensure consistency in the communication of the CD Projekt Red brand, which will, among other things, facilitate the identification of the company with its products on the global market and support recruitment processes.”
It may become difficult to differentiate official news from CDPR the publisher and CDPR the developer now. So, when there’s an announcement or a press release, it’ll be tough to ascertain which is which and what it means for your favorite games like Cyberpunk 2077 and The Witcher.
Speaking of Cyberpunk 2077, CDPR is working on a sequel, though information about the project is scarce. Although the studio recently said its reputation hasn’t fully healed following the game’s disastrous launch, Cyberpunk: Edgerunners 2 drops this fall–and a new trailer is out now.
On The Witcher front, there’s been no substantive news about The Witcher 4. But to tide us all over, while “most” of the staff works on the upcoming sequel and new IP, The Witcher 3 is getting an expansion that may bridge the gap between the two games. More news about this DLC, titled Songs of the Past, will be revealed at Gamescom, which will be held in Cologne, Germany, from August 26 to August 30.
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[[{“value”:”CD Projekt, the parent company of Cyberpunk 2077 and The Witcher studio CD Projekt Red, has a new name that it hopes will unify its businesses. Unfortunately, that name is CD Projekt Red, which is perplexing because CD Projekt Red already exists. So now, there are two CD Projekt Reds.
In a June 23 news post (via Eurogamer), CD Projekt’s new name is CD Projekt Red Spółka Akcyjna, with the tacked-on bit at the end being a Polish term for joint-stock company. The company voted on this name to consolidate the operations of its broader businesses, which include OG CD Projekt Red and all of its subsidiaries.
In a statement on the news, CDPR said the intention was to create one main company that does everything CDPR has already been doing. That way, there’s no confusion between CDPR the publisher and CDPR the developer … except there’s a lot of confusion between the two with this move.
“The studio’s activities currently correspond to the Company’s core operational activity, which consists of producing and publishing video games and managing the Company’s brands, including through the creation and licensing of accompanying products,” CDPR wrote. “In the opinion of the Management Board, the new company name will ensure consistency in the communication of the CD Projekt Red brand, which will, among other things, facilitate the identification of the company with its products on the global market and support recruitment processes.”
It may become difficult to differentiate official news from CDPR the publisher and CDPR the developer now. So, when there’s an announcement or a press release, it’ll be tough to ascertain which is which and what it means for your favorite games like Cyberpunk 2077 and The Witcher.
Speaking of Cyberpunk 2077, CDPR is working on a sequel, though information about the project is scarce. Although the studio recently said its reputation hasn’t fully healed following the game’s disastrous launch, Cyberpunk: Edgerunners 2 drops this fall–and a new trailer is out now.
On The Witcher front, there’s been no substantive news about The Witcher 4. But to tide us all over, while “most” of the staff works on the upcoming sequel and new IP, The Witcher 3 is getting an expansion that may bridge the gap between the two games. More news about this DLC, titled Songs of the Past, will be revealed at Gamescom, which will be held in Cologne, Germany, from August 26 to August 30.”}]] Read More GameSpot – All Content
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