Giant Adelaide Owner, Michael Slater, Discusses His Approach to the Bike Shop Experience
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 [[{“value”:”From the outside, cycling can look exhilarating.

Open roads, long rides, and the freedom of being on two wheels. Yet stepping into the sport for the first time can also feel intimidating.

Walk into a shop filled with high-end bikes, technical conversations, and experienced riders, and it can be easy to feel like you are on the outside looking in.

For Michael Slater, owner and director of Giant Adelaide, that moment matters.

“A bike shop shouldn’t just be a place where you buy a bike,” Michael says. “It should be somewhere riders feel comfortable coming back to.”

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#RideUnleashed”}]] Read More Giant Bicycles 

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