ASUG Tech Connect, like SAP TechEd, caters to a mixed audience of business decision makers and the technical colleagues that bring all the new AI innovations to life in your organization. With all the recent announcements on Joule, many companies are struggling to digest what they can do now and what will deliver measurable business benefits vs. checking a box that they are fulfilling some corporate mandate to start using AI.
In this post, I’ll share some of the sessions that I’m most looking forward to, based on my role at the intersection of UX and AI. My list includes a mix of SAP and customer sessions, lectures, hands-on workshops, and community conversations. Check the full session catalog to see other topics that might interest you.
Note: You must register in advance for the hands-on labs. Space is limited
Experience the SAP AI Core foundation as the orchestration layer for enterprise AI. Our engineers help you extend Joule Agents with models from the foundation’s library, ground them in products for SAP Business Data Cloud, and embed them in the flows of SAP S/4HANA. Learn to govern, scale, and monitor AI agents from prototype to production.
Are you under pressure to turn AI into real, visible ROI — without adding more sprawl, risk, or complexity? SAP’s Autonomous Enterprise vision points to a new operating model: people set direction, Joule coordinates work, and AI assistants and agents execute defined tasks across business processes in a reliable, responsible way. This session shows how to move beyond chat by choosing the right processes, grounding AI in trusted data, and governing agents at enterprise scale — so you can become the quiet hero who moves AI from hype to progress leadership can see, trust, and scale.
Discover how SAP enables public sector and regulated industries can adopt AI and cloud solutions while addressing requirements for data sovereignty, security, compliance, and operational control. Explore how SAP’s global sovereign cloud portfolio—including SAP NS2 in the U.S. and sovereign cloud offerings across other regions – provides trusted environments for responsible AI, secure modernization, resilient mission-critical operations, and innovation aligned with evolving regulations.
Learn how Florida Crystals is accelerating enterprise AI adoption with SAP Joule by transforming business processes through trusted enterprise data. This session explores their AI strategy, lessons learned, explores business use case and approach to driving user adoption, governance, and business value while laying the foundation for scalable AI innovation across the organization.
Most SAP customers are partway to S/4HANA, and custom code is what makes the move slow and every later upgrade expensive. This session shows a working pattern for taking that customization out of the core: Appian runs the workflows, approvals, exceptions and screens around SAP, and SAP stays the system of record. See flow diagrams of how a request moves between the two, where AI can act on SAP data under process controls, and how this protects total cost of ownership.
Build an intelligent, AI-infused app with ABAP Cloud in SAP Cloud ERP. Learn to enhance apps built with the ABAP RESTful Application Programming Model using AI-assisted input recommendations, image recognition, and Joule integration. Implement AI capabilities while maintaining a clean core, then apply these concepts to your own cloud extensions.
Andre Fischer, Burcu Karlidag, SAP
1:15 PM- 2:05 PM
One Place to Discover, Evaluate and Adopt SAP Business AI Platform
Every development project comes with the same questions: What’s available? What will it cost? How do I build it? What’s next?
Gunpreet Sabharwall, Izzi Joaquin, SAP
1:55 PM- 2:35 PM
Building the Autonomous Enterprise: Estee Lauder’s Journey with SAP Datasphere, Process Automation, and AI
Achieving an autonomous enterprise today often relies on out of the box capabilities. Because adopting entirely new processes takes time, a pragmatic path is to modernize well defined existing workflows and augment them with Enterprise AI to accelerate value while minimizing disruption. In this session, Estée Lauder Companies (ELC) will share its journey toward building an autonomous enterprise through a modern data fabric powered by SAP Datasphere, SAP BTP Build Process Automation, and Joule Studio.
Sanjiv Singh, Estee Lauder Companies
2:45 PM- 3:25 PM
AI at the Edge of the Core: How Naturipe Uses Claude Code in BAS — and Where RISE Private Cloud Draws the Line
Every SAP customer is being told to automate development with AI. Few are being told what that actually looks like when you’re running RISE with SAP Private Cloud rather than a pure BTP/CAP-native environment.
At Naturipe Farms, we’ve put Claude Code to work inside SAP Business Application Studio (BAS) to accelerate Fiori/UI5 front-end development — generating components, refactoring existing code, writing tests, and handling the kind of repetitive scaffolding that used to eat up developer hours. This session walks through how we set that up, what tasks we’ve automated beyond the front end, and the productivity gains we’ve measured.
Brian Galloway, Dario Cruz, Hussein Alaedin, Naturipe Farms
3:40 PM- 4:30 PM
App Development Community Conversation: ABAP Cloud, SAP Build, and Joule Studio
Clean core doesn’t mean limited innovation. Hear from SAP experts and customers on extending your landscape with ABAP Cloud and SAP Build while staying upgrade-safe. Then bring your own extensibility challenges to an open Q&A built for developers, by developers.
Hershey’s transformation was more than a cloud migration—it was an opportunity to modernize the enterprise core while building a trusted foundation for data, analytics, and AI. By managing SAP RISE and Business Data Cloud as one coordinated transformation, Hershey balanced business continuity with the need to evolve its data and technology landscape.
This session shares the journey, including key implementation decisions, governance, operating-model changes, and lessons learned. It also looks beyond go-live to how Hershey is activating its new ERP and data foundations to create ongoing business value.
This session provides an introduction to modern application development within the SAP ecosystem, highlighting how AI is reshaping the developer experience. Explore how Joule Studio enables more intuitive, AI-driven application creation and gain an overview of key concepts, tools, and capabilities that help accelerate development, improve productivity, and support building intelligent, cloud-ready applications.
Moving to SAP S/4HANA Cloud ERP is more than a technical upgrade, it’s a business transformation. In this interactive panel, real customers share their firsthand experiences navigating the journey to S/4HANA Cloud. Hear how organizations approached these projects: what went smoothly, where unexpected challenges emerged, and the lessons learned that shaped their success. Panelists will offer practical guidance, proven strategies, and actionable tips to help you accelerate your own Cloud ERP adoption with confidence.
Modernizing legacy ERP environments at scale is a monumental challenge. This session shares the story of a successful, high-stakes transformation involving millions of lines of custom code and tens of thousands of custom objects. We will explore how leveraging advanced automation improved our cloud readiness and enabled rapid remediation in record time. Attendees will learn how to balance aggressive project timelines with high-quality technical delivery to achieve perfect stakeholder outcomes.
Praveen Arugunta, Costco
12:15 PM- 1:05 PM
AI Community Conversation: Exploring AI Use Cases Across the Business
AI is moving fast, and so are the teams finding real ways to put it to work. Hear from SAP experts and customers on what’s driving real AI adoption, then break into line-of-business groups to dig into the use cases, blockers, and wins most relevant to your function.
In this hands-on you can learn how CAP applications can be turned into Enterprise AI agents using MCP and A2A. Additionally, with the new AI Core Integration, AI can be embedded in CAP apps without any effort, like recommendations with RPT-1.
HP Inc. is applying SAP AI as an accelerator for its SAP S/4 clean core transformation—using Joule, AI-assisted code remediation, SAP BTP-based frameworks, and intelligent automation to reduce customizations, improve upgrade stability, and shift innovation out of the core. This approach helps HP modernize faster while strengthening governance, compliance, and business agility.
At Lakeside Foods, we have no dedicated ABAP developer—yet we write new reports, fix issues, and turn around requests like a team of seniors. AI changed that math. In a live, unscripted demo on a real SAP system, watch Claude Code run the full cycle: drafting a functional spec, writing and refining ABAP, and diagnosing a production issue to root cause—explaining the why, not just the code. See where AI speeds SAP work, where humans still drive, and how to start.
Discover how the clean core strategy has evolved in SAP S/4HANA Cloud Private Edition. Explore the latest in extensibility for clean core, new dashboard capabilities for RISE with SAP Methodology, and how AI and agents help make custom code compliant with clean core. Learn about new guidance for data and integration in relation to SAP’s API policy.
Hear from SAP experts and customers on what it takes to maximize your Cloud ERP investment and move toward an autonomous, intelligent enterprise, then join an industry breakout to compare timelines, roadblocks, and lessons learned.
AI is changing how we work, which skills matter, and the roles people play across the SAP ecosystem. The pressure to keep up is real—but learning to use AI is only part of the story. AI is also changing how organizations define an individual’s value at work.
Hear from a panel of experts about how to create impact alongside AI and which professional and human skills you should prioritize to stay relevant, in demand, and uniquely valuable.
Join this hands-on session to experience how Joule Studio empowers business experts and developers to co-create enterprise-grade agentic solutions. You’ll build AI agents, n8n workflows, and CAP applications, and learn how to take them from business intent to production with enterprise governance.
Delve into the latest innovations and roadmap for SAP Build, SAP’s low-code, no-code, and pro-code development suite. This session highlights how SAP Build is evolving to accelerate application development, streamline automation, and empower both professional and citizen developers. Learn about new capabilities such as Joule Studio and AI-assisted features, are designed to improve productivity and enable AI Agent development in this new age of AI.
Since day one of SAP, customers have contributed their requirements, ideas, and experiences to product development. With new data-driven approaches and AI-powered capabilities, this process is becoming even more transparent, efficient, and impactful. Discover how your ideas make their way into the product roadmap, explore the latest innovations in Customer Influence Services, and learn how customer feedback is transformed into real product innovation.
Discover how the latest embedded AI features in SAP Cloud ERP boost user productivity and speed onboarding. Starting with My Home and drilling down into typical SAP Fiori apps, see how AI makes it easier to find information, enter data, automate tasks, and make informed business decisions. Explore how conversational interactions make SAP more intuitive for novice and expert users.
The SAP Customer Influence Portal provides a transparent, AI-powered channel for submitting, tracking, and prioritizing ideas. Ensuring customer feedback drives faster, more impactful product outcomes. In this session, share real-time feedback on SAP S/4HANA to help shape future roadmaps and influence product direction through direct engagement with SAP product teams. Learn from other customers’ transformation journeys, challenges, and solutions, and come prepared to discuss what’s working well and what could be improved based on your real-world experiences with SAP S/4HANA.
Business users know where repetitive tasks, manual checks, and winding navigation consume their time. AI-assisted task automation in SAP Cloud ERP turns natural language descriptions of everyday tasks into automated processes. Using live demos, we’ll show how to create and run automations embedded in SAP S/4HANA Cloud Public Edition in Joule Work, My Home, and SAP Fiori elements apps. Join us to learn how to build automations that reduce manual effort and help users focus on business outcomes.
Conrad Bernal, SAP
While you can certainly fill your schedule with sessions, some of the best conversations happen in the hallways, on the show floor, or during meals. Meet new people, listen to their stories, learn from their experiences, and share your own.
See you at ASUG Tech Connect in Fort Worth.
ASUG Tech Connect, like SAP TechEd, caters to a mixed audience of business decision makers and the technical colleagues that bring all the new AI innovations to life in your organization. With all the recent announcements on Joule, many companies are struggling to digest what they can do now and what will deliver measurable business benefits vs. checking a box that they are fulfilling some corporate mandate to start using AI.In this post, I’ll share some of the sessions that I’m most looking forward to, based on my role at the intersection of UX and AI. My list includes a mix of SAP and customer sessions, lectures, hands-on workshops, and community conversations. Check the full session catalog to see other topics that might interest you.Note: You must register in advance for the hands-on labs. Space is limitedMonday, November 210:00 AM-12:00 PM Hands-on Lab: Build Business Differentiation with SAP AI CoreExperience the SAP AI Core foundation as the orchestration layer for enterprise AI. Our engineers help you extend Joule Agents with models from the foundation’s library, ground them in products for SAP Business Data Cloud, and embed them in the flows of SAP S/4HANA. Learn to govern, scale, and monitor AI agents from prototype to production.Thomas Jung, Hadi Hares, SAP10:15 AM-11:05 AMAdvancing the Autonomous Enterprise: Less Chat. More Act. Guided by Fact.Are you under pressure to turn AI into real, visible ROI — without adding more sprawl, risk, or complexity? SAP’s Autonomous Enterprise vision points to a new operating model: people set direction, Joule coordinates work, and AI assistants and agents execute defined tasks across business processes in a reliable, responsible way. This session shows how to move beyond chat by choosing the right processes, grounding AI in trusted data, and governing agents at enterprise scale — so you can become the quiet hero who moves AI from hype to progress leadership can see, trust, and scale.Bob Sakalas, Scott Sleeper, SAP11:15 AM-12:05 PMAI and Cloud Solutions from SAP for Use by Regulated Customers with SAP NS2 (U.S.) and SAP Sovereign Cloud (Canada)Discover how SAP enables public sector and regulated industries can adopt AI and cloud solutions while addressing requirements for data sovereignty, security, compliance, and operational control. Explore how SAP’s global sovereign cloud portfolio—including SAP NS2 in the U.S. and sovereign cloud offerings across other regions – provides trusted environments for responsible AI, secure modernization, resilient mission-critical operations, and innovation aligned with evolving regulations.Senta Belay, Ron Blechner, SAP11:25 AM-12:05 PMDriving Enterprise AI Adoption with SAP Joule: The Florida Crystals StoryLearn how Florida Crystals is accelerating enterprise AI adoption with SAP Joule by transforming business processes through trusted enterprise data. This session explores their AI strategy, lessons learned, explores business use case and approach to driving user adoption, governance, and business value while laying the foundation for scalable AI innovation across the organization.Sukarna Chirumamilla, Laurence Noroy, Florida Crystals12:15 PM-1:05 PMDecustomizing SAP: Moving Workflow Out of the Core Before Your S/4HANA UpgradeMost SAP customers are partway to S/4HANA, and custom code is what makes the move slow and every later upgrade expensive. This session shows a working pattern for taking that customization out of the core: Appian runs the workflows, approvals, exceptions and screens around SAP, and SAP stays the system of record. See flow diagrams of how a request moves between the two, where AI can act on SAP data under process controls, and how this protects total cost of ownership. 1:00 PM-3:00 PMHands-on Lab: Build Smart Extensions in SAP Cloud ERP with ABAP Cloud and Business AIBuild an intelligent, AI-infused app with ABAP Cloud in SAP Cloud ERP. Learn to enhance apps built with the ABAP RESTful Application Programming Model using AI-assisted input recommendations, image recognition, and Joule integration. Implement AI capabilities while maintaining a clean core, then apply these concepts to your own cloud extensions.Andre Fischer, Burcu Karlidag, SAP1:15 PM-2:05 PMOne Place to Discover, Evaluate and Adopt SAP Business AI PlatformEvery development project comes with the same questions: What’s available? What will it cost? How do I build it? What’s next?Gunpreet Sabharwall, Izzi Joaquin, SAP1:55 PM-2:35 PMBuilding the Autonomous Enterprise: Estee Lauder’s Journey with SAP Datasphere, Process Automation, and AIAchieving an autonomous enterprise today often relies on out of the box capabilities. Because adopting entirely new processes takes time, a pragmatic path is to modernize well defined existing workflows and augment them with Enterprise AI to accelerate value while minimizing disruption.In this session, Estée Lauder Companies (ELC) will share its journey toward building an autonomous enterprise through a modern data fabric powered by SAP Datasphere, SAP BTP Build Process Automation, and Joule Studio.Sanjiv Singh, Estee Lauder Companies2:45 PM-3:25 PMAI at the Edge of the Core: How Naturipe Uses Claude Code in BAS — and Where RISE Private Cloud Draws the LineEvery SAP customer is being told to automate development with AI. Few are being told what that actually looks like when you’re running RISE with SAP Private Cloud rather than a pure BTP/CAP-native environment.At Naturipe Farms, we’ve put Claude Code to work inside SAP Business Application Studio (BAS) to accelerate Fiori/UI5 front-end development — generating components, refactoring existing code, writing tests, and handling the kind of repetitive scaffolding that used to eat up developer hours. This session walks through how we set that up, what tasks we’ve automated beyond the front end, and the productivity gains we’ve measured. Brian Galloway, Dario Cruz, Hussein Alaedin, Naturipe Farms3:40 PM-4:30 PMApp Development Community Conversation: ABAP Cloud, SAP Build, and Joule StudioClean core doesn’t mean limited innovation. Hear from SAP experts and customers on extending your landscape with ABAP Cloud and SAP Build while staying upgrade-safe. Then bring your own extensibility challenges to an open Q&A built for developers, by developers.Facilitators:Fabian Fellhauer, Fabian Lehmann, SAP; Liz Tuckwell, ASUGTuesday, November 39:45 AM-10:25 AMFrom ERP Modernization to AI-Ready Data: Hershey’s SAP RISE and Business Data Cloud JourneyHershey’s transformation was more than a cloud migration—it was an opportunity to modernize the enterprise core while building a trusted foundation for data, analytics, and AI. By managing SAP RISE and Business Data Cloud as one coordinated transformation, Hershey balanced business continuity with the need to evolve its data and technology landscape. This session shares the journey, including key implementation decisions, governance, operating-model changes, and lessons learned. It also looks beyond go-live to how Hershey is activating its new ERP and data foundations to create ongoing business value.Kevin Stupp, Katrina Acebedo, The Hershey Company10:15 AM-11:05 AMIntroduction to Application Development on SAP Business AI PlatformThis session provides an introduction to modern application development within the SAP ecosystem, highlighting how AI is reshaping the developer experience. Explore how Joule Studio enables more intuitive, AI-driven application creation and gain an overview of key concepts, tools, and capabilities that help accelerate development, improve productivity, and support building intelligent, cloud-ready applications.Fabian Fellhauer, Stefan Ressing, SAP11:15 AM-12:05 PMCustomer Panel: Inside the S/4HANA Cloud ERP JourneyMoving to SAP S/4HANA Cloud ERP is more than a technical upgrade, it’s a business transformation. In this interactive panel, real customers share their firsthand experiences navigating the journey to S/4HANA Cloud. Hear how organizations approached these projects: what went smoothly, where unexpected challenges emerged, and the lessons learned that shaped their success. Panelists will offer practical guidance, proven strategies, and actionable tips to help you accelerate your own Cloud ERP adoption with confidence.Bryce Lightner, D&H, Jennifer Schau, Lutron, Lydia Kaminsky, Victrola, Kirstin Mehls11:25 AM-12:05 PMScaling Complex ERP Migrations Through Precision Automation at CostcoModernizing legacy ERP environments at scale is a monumental challenge. This session shares the story of a successful, high-stakes transformation involving millions of lines of custom code and tens of thousands of custom objects. We will explore how leveraging advanced automation improved our cloud readiness and enabled rapid remediation in record time. Attendees will learn how to balance aggressive project timelines with high-quality technical delivery to achieve perfect stakeholder outcomes.Praveen Arugunta, Costco12:15 PM-1:05 PMAI Community Conversation: Exploring AI Use Cases Across the BusinessAI is moving fast, and so are the teams finding real ways to put it to work. Hear from SAP experts and customers on what’s driving real AI adoption, then break into line-of-business groups to dig into the use cases, blockers, and wins most relevant to your function.Conrad Bernal, SAPBrenda Guido, ASUG 1:00 PM-3:00 PMHands-on Lab: Agentic CAP: Build MCP Servers and Enterprise AI AgentsIn this hands-on you can learn how CAP applications can be turned into Enterprise AI agents using MCP and A2A. Additionally, with the new AI Core Integration, AI can be embedded in CAP apps without any effort, like recommendations with RPT-1.Tim Back, Simon Endres,Joumana Elshiekh, Daniel Richter, SAP1:05 PM-1:45 PMThe Clean Core Catalyst: How AI Is Accelerating HP Inc.’s TransformationHP Inc. is applying SAP AI as an accelerator for its SAP S/4 clean core transformation—using Joule, AI-assisted code remediation, SAP BTP-based frameworks, and intelligent automation to reduce customizations, improve upgrade stability, and shift innovation out of the core. This approach helps HP modernize faster while strengthening governance, compliance, and business agility.Russell Darr, Ramesh Gopinath, HP1:30 PM-3:00 PMCustomer Show and Tell: Spec It, Code It, Fix It: Live Demo of SAP Development using Claude Code at Lakeside FoodsAt Lakeside Foods, we have no dedicated ABAP developer—yet we write new reports, fix issues, and turn around requests like a team of seniors. AI changed that math. In a live, unscripted demo on a real SAP system, watch Claude Code run the full cycle: drafting a functional spec, writing and refining ABAP, and diagnosing a production issue to root cause—explaining the why, not just the code. See where AI speeds SAP work, where humans still drive, and how to start.Mark Palenske, Lakeside Foods 2:15 PM-3:05 PMThe Journey with Clean Core Continues for SAP Cloud ERP PrivateDiscover how the clean core strategy has evolved in SAP S/4HANA Cloud Private Edition. Explore the latest in extensibility for clean core, new dashboard capabilities for RISE with SAP Methodology, and how AI and agents help make custom code compliant with clean core. Learn about new guidance for data and integration in relation to SAP’s API policy.Fabian Fellhauer, Vanessa Micelli-Schmidt, SAP3:40 PM-4:30 PMCloud ERP Community Conversation: Building the Autonomous EnterpriseHear from SAP experts and customers on what it takes to maximize your Cloud ERP investment and move toward an autonomous, intelligent enterprise, then join an industry breakout to compare timelines, roadblocks, and lessons learned.Peter Spielvogel, SAP, Brenda Guido, ASUG4:40 PM-5:20 PMASUG Collective Community Conversation AI and Your Career: Deciding What Comes NextAI is changing how we work, which skills matter, and the roles people play across the SAP ecosystem. The pressure to keep up is real—but learning to use AI is only part of the story. AI is also changing how organizations define an individual’s value at work.Hear from a panel of experts about how to create impact alongside AI and which professional and human skills you should prioritize to stay relevant, in demand, and uniquely valuable. PanelWednesday, November 410:00 AM-12:00 PMHands-on Lab: Build and Operate Agentic Solutions with Joule StudioJoin this hands-on session to experience how Joule Studio empowers business experts and developers to co-create enterprise-grade agentic solutions. You’ll build AI agents, n8n workflows, and CAP applications, and learn how to take them from business intent to production with enterprise governance. SAP team10:15 AM-11:05 AMSAP Build: Latest Innovations and Roadmap – What’s Next and the Way ForwardDelve into the latest innovations and roadmap for SAP Build, SAP’s low-code, no-code, and pro-code development suite. This session highlights how SAP Build is evolving to accelerate application development, streamline automation, and empower both professional and citizen developers. Learn about new capabilities such as Joule Studio and AI-assisted features, are designed to improve productivity and enable AI Agent development in this new age of AI.Jason Gabor,Sankara Narayanan, SAP11:25 AM-12:05 PMFrom Feedback to Roadmap: Customer Influence 2.0Since day one of SAP, customers have contributed their requirements, ideas, and experiences to product development. With new data-driven approaches and AI-powered capabilities, this process is becoming even more transparent, efficient, and impactful. Discover how your ideas make their way into the product roadmap, explore the latest innovations in Customer Influence Services, and learn how customer feedback is transformed into real product innovation.Florian Heretsch, SAP12:15 PM-1:05 PMEmbedded AI in SAP Cloud ERP boosts productivity through a better UXDiscover how the latest embedded AI features in SAP Cloud ERP boost user productivity and speed onboarding. Starting with My Home and drilling down into typical SAP Fiori apps, see how AI makes it easier to find information, enter data, automate tasks, and make informed business decisions. Explore how conversational interactions make SAP more intuitive for novice and expert users.Peter Spielvogel, SAP1:05 PM-1:45 PMAsk Me Anything & Customer Influence & Feedback: SAP S/4HANAThe SAP Customer Influence Portal provides a transparent, AI-powered channel for submitting, tracking, and prioritizing ideas. Ensuring customer feedback drives faster, more impactful product outcomes. In this session, share real-time feedback on SAP S/4HANA to help shape future roadmaps and influence product direction through direct engagement with SAP product teams. Learn from other customers’ transformation journeys, challenges, and solutions, and come prepared to discuss what’s working well and what could be improved based on your real-world experiences with SAP S/4HANA.Esther Vrieze,Jose Marquez Mares Ramos, SAP3:15 PM-4:05 PMBoosting Business User Productivity with AI-Assisted Task AutomationBusiness users know where repetitive tasks, manual checks, and winding navigation consume their time. AI-assisted task automation in SAP Cloud ERP turns natural language descriptions of everyday tasks into automated processes. Using live demos, we’ll show how to create and run automations embedded in SAP S/4HANA Cloud Public Edition in Joule Work, My Home, and SAP Fiori elements apps. Join us to learn how to build automations that reduce manual effort and help users focus on business outcomes.Conrad Bernal, SAPWhile you can certainly fill your schedule with sessions, some of the best conversations happen in the hallways, on the show floor, or during meals. Meet new people, listen to their stories, learn from their experiences, and share your own.See you at ASUG Tech Connect in Fort Worth. Read More Technology Blog Posts by SAP articles
