SAP Customer Identity and Access Management is now available as part of your existing SAP BTP Enterprise Agreement—no new contract required.
If your organization is already running on an SAP BTP Enterprise Agreement (BTPEA), you are closer to a production-grade Customer Identity and Access Management solution than you might think. SAP Customer Identity and Access Management is now included in the BTPEA consumption model, which means you can activate it directly without additional procurement cycles, new contract negotiations, and budget surprises.
Learn how to get started with SAP Customer Identity and Access Management in minutes, but more importantly, why identity belongs in the center of your customer engagement strategy.
Why BTPEA Is Built for Innovation
As you may already know, SAP BTPEA is designed to help organizations adopt new technology at the speed of their business. This is because BTPEA gives you pre-paid Cloud Credits that you consume flexibly across the SAP BTP service catalog rather than committing to individual service SKUs. In other words, you can choose how and when to engage with new capabilities.
BTPEA lets you move faster, spend smarter, and adapt continuously throughout your transformation journey:
- Optimize ROI. Improve your return on investment by allocating Cloud Credits to the innovations that deliver the greatest business impact—not locked-in services you may not fully use.
- Evaluate freely. Within your existing agreement, you can spin up new services, evaluate use cases with real workloads, and scale only what proves its value.
- Stay agile. Business priorities shift. BTPEA lets you redirect consumption across the service portfolio without renegotiating every time.
- Transparent cost model. Gain full visibility into what you are consuming and what it costs, with no hidden charges and no commitment to services before you need them.
- Future-ready access. Access the latest SAP Business AI and platform capabilities as they become available, with a more streamlined adoption path.
Meet SAP Customer Identity and Access Management
With your pre-paid Cloud Credits, you can also access SAP Customer Access and Identity Management—a multi-tenant, cloud-native solution that currently manages over three billion identities globally. It serves as the digital front door for your brand so that the moment a customer first engages with your website, mobile app, in-store kiosk, or connected product, the solution is there to authenticate, capture consent, and build a persistent, privacy-compliant profile.
What’s more, the solution is purpose-built for both B2C and B2B contexts, and it is underpinned by AI-enabled identity protection and compliant consent management. In an era where third-party cookies are disappearing and data privacy regulations are tightening, SAP Customer Access and Identity Management transforms identity into a strategic advantage rather than a compliance burden.
Transform identity into a strategic advantage with SAP CIAM
If your organization is sitting on vast amounts of digital interaction data but struggles to derive value from it, this solution also supports inconsistent data sources, inadequate identity verification, and fragmented consent records. Transform these data siloes into personalized experiences customers expect while meeting the regulatory standards that regulators demand.
SAP CIAM directly addresses these challenges across four key value dimensions:
- Secure users and safeguard data. AI-enhanced fraud prevention, risk-based access, and flexible authentication options strengthen your security posture without creating friction for genuine users.
- Optimize customer consent and engagement. As third-party cookies deprecate, SAP Customer Identity and Access Management helps you build rich, permission-based first-party profiles that power targeting, personalization, and engagement.
- Protect customer privacy. Centralized consent management aligned to GDPR, ISO, and BSI reduces your exposure to regulatory penalties and strengthens customer confidence in your brand.
- Scale efficiently. A solution built to handle billions of identities across hybrid environments means your identity infrastructure can keep pace with your growth without adding IT overhead.
SAP CIAM integrates seamlessly with SAP and third-party engagement systems, orchestrating customer data across platforms to keep both your engagements and user profiles accurate and up to date.
Activating CIAM: Simpler Than You Think
Because SAP Customer Access and Identity Management is available through BTPEA’s consumption-based model, activation follows the same path as any other BTP service. There is no separate procurement motion or new vendor relationship to manage. Here are three steps to get started.
Three steps to get started
- Open BTP Cockpit. Log in to your SAP BTP Cockpit—your central hub for managing service plan entitlements, provisioning, and authorization across your account structures.
- Find it in the Service Marketplace. Navigate to your subaccount’s Service Marketplace, locate SAP Customer Identity and Access Management, and select the appropriate service plan for your scenario.
- Provision and configure. Provision the service and configure your application registration. Cloud Credits are consumed automatically based on actual usage.
For a detailed step-by-step walkthrough, visit the SAP Customer Access and Identity Management Help Portal. The portal covers initial setup, SDK integration, tenant configuration, and best practices for production deployments.
Full usage and cost transparency are maintained throughout the process, so you always know how much of your Cloud Credit balance is being consumed.
Ready to Get Started?
If you are an existing BTPEA customer, you already have everything you need to begin. SAP Customer Identity and Access Management is waiting in your BTP Cockpit: Activate it today and start turning customer identity data into a competitive advantage.
Questions or want to explore a specific use case? Leave a comment below or reach out to your SAP account team. We are here to help you make the most of your BTPEA investment.
#BTPEA #CIAM #CustomerIdentity #SAPCloud #IdentityManagement #DataPrivacy #GDPR #SAPCommunity
SAP Customer Identity and Access Management is now available as part of your existing SAP BTP Enterprise Agreement—no new contract required. If your organization is already running on an SAP BTP Enterprise Agreement (BTPEA), you are closer to a production-grade Customer Identity and Access Management solution than you might think. SAP Customer Identity and Access Management is now included in the BTPEA consumption model, which means you can activate it directly without additional procurement cycles, new contract negotiations, and budget surprises. Learn how to get started with SAP Customer Identity and Access Management in minutes, but more importantly, why identity belongs in the center of your customer engagement strategy. Why BTPEA Is Built for Innovation As you may already know, SAP BTPEA is designed to help organizations adopt new technology at the speed of their business. This is because BTPEA gives you pre-paid Cloud Credits that you consume flexibly across the SAP BTP service catalog rather than committing to individual service SKUs. In other words, you can choose how and when to engage with new capabilities. BTPEA lets you move faster, spend smarter, and adapt continuously throughout your transformation journey: Optimize ROI. Improve your return on investment by allocating Cloud Credits to the innovations that deliver the greatest business impact—not locked-in services you may not fully use. Evaluate freely. Within your existing agreement, you can spin up new services, evaluate use cases with real workloads, and scale only what proves its value. Stay agile. Business priorities shift. BTPEA lets you redirect consumption across the service portfolio without renegotiating every time. Transparent cost model. Gain full visibility into what you are consuming and what it costs, with no hidden charges and no commitment to services before you need them. Future-ready access. Access the latest SAP Business AI and platform capabilities as they become available, with a more streamlined adoption path. Meet SAP Customer Identity and Access Management With your pre-paid Cloud Credits, you can also access SAP Customer Access and Identity Management—a multi-tenant, cloud-native solution that currently manages over three billion identities globally. It serves as the digital front door for your brand so that the moment a customer first engages with your website, mobile app, in-store kiosk, or connected product, the solution is there to authenticate, capture consent, and build a persistent, privacy-compliant profile. What’s more, the solution is purpose-built for both B2C and B2B contexts, and it is underpinned by AI-enabled identity protection and compliant consent management. In an era where third-party cookies are disappearing and data privacy regulations are tightening, SAP Customer Access and Identity Management transforms identity into a strategic advantage rather than a compliance burden. Transform identity into a strategic advantage with SAP CIAM If your organization is sitting on vast amounts of digital interaction data but struggles to derive value from it, this solution also supports inconsistent data sources, inadequate identity verification, and fragmented consent records. Transform these data siloes into personalized experiences customers expect while meeting the regulatory standards that regulators demand. SAP CIAM directly addresses these challenges across four key value dimensions: Secure users and safeguard data. AI-enhanced fraud prevention, risk-based access, and flexible authentication options strengthen your security posture without creating friction for genuine users. Optimize customer consent and engagement. As third-party cookies deprecate, SAP Customer Identity and Access Management helps you build rich, permission-based first-party profiles that power targeting, personalization, and engagement. Protect customer privacy. Centralized consent management aligned to GDPR, ISO, and BSI reduces your exposure to regulatory penalties and strengthens customer confidence in your brand. Scale efficiently. A solution built to handle billions of identities across hybrid environments means your identity infrastructure can keep pace with your growth without adding IT overhead. SAP CIAM integrates seamlessly with SAP and third-party engagement systems, orchestrating customer data across platforms to keep both your engagements and user profiles accurate and up to date. Activating CIAM: Simpler Than You Think Because SAP Customer Access and Identity Management is available through BTPEA’s consumption-based model, activation follows the same path as any other BTP service. There is no separate procurement motion or new vendor relationship to manage. Here are three steps to get started. Three steps to get started Open BTP Cockpit. Log in to your SAP BTP Cockpit—your central hub for managing service plan entitlements, provisioning, and authorization across your account structures. Find it in the Service Marketplace. Navigate to your subaccount’s Service Marketplace, locate SAP Customer Identity and Access Management, and select the appropriate service plan for your scenario. Provision and configure. Provision the service and configure your application registration. Cloud Credits are consumed automatically based on actual usage. For a detailed step-by-step walkthrough, visit the SAP Customer Access and Identity Management Help Portal. The portal covers initial setup, SDK integration, tenant configuration, and best practices for production deployments. Full usage and cost transparency are maintained throughout the process, so you always know how much of your Cloud Credit balance is being consumed. Ready to Get Started? If you are an existing BTPEA customer, you already have everything you need to begin. SAP Customer Identity and Access Management is waiting in your BTP Cockpit: Activate it today and start turning customer identity data into a competitive advantage. Questions or want to explore a specific use case? Leave a comment below or reach out to your SAP account team. We are here to help you make the most of your BTPEA investment. #BTPEA #CIAM #CustomerIdentity #SAPCloud #IdentityManagement #DataPrivacy #GDPR #SAPCommunity Read More Technology Blog Posts by SAP articles
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